Program Awareness

A successful Business Continuity Program awareness effort can result in a greater company-wide support for the program. It can also reduce the reluctance of people to participate. Awareness is an ongoing process and is best conducted in a “here and there” manner. Keeping the message fresh and relevant helps to maintain interest from everyone. The following is a list of ways to build awareness:

  • Success stories in company newsletters
  • Success videos on company TVs
  • Posters reminding key points
  • Discussions with departments
  • Dedicated quarterly newsletter with FAQ or Q&A
  • Company wiki or online forum


Business Continuity and Disaster Recovery Planning can generate a lot of employee interest. Harnessing awareness for the benefit of the program can provide valuable support. The easiest way to encourage positive energy is through a steady flow of program information.


Michael Herrera is the Chief Executive Officer (CEO) of MHA. In his role, Michael provides global leadership to the entire set of industry practices and horizontal capabilities within MHA. Under his leadership, MHA has become a leading provider of Business Continuity and Disaster Recovery services to organizations on a global level. He is also the founder of BCMMETRICS, a leading cloud based tool designed to assess business continuity compliance and residual risk. Michael is a well-known and sought after speaker on Business Continuity issues at local and national contingency planner chapter meetings and conferences. Prior to founding MHA, he was a Regional VP for Bank of America, where he was responsible for Business Continuity across the southwest region.

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