As a member of a Crisis Management Team, you are a steward of the core assets of the organization.
Core assets include, but are not limited to: people, brand image, finances, shareholder value, business operations, etc.
During a crisis, management and leadership is crucial to a successful outcome. Management is best defined as the short-term tactical aspect of dealing with an event while leadership is the long term strategic component.
We find most teams can handle the management aspect, but need help in developing the leadership component.
Additionally, in responding to an event, a Crisis Management Team must also consider the triad of BE, KNOW and DO:
BE involves being Caring and Compassionate, displaying a high level of Character at all times and having Emotional…
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