“BE”, “KNOW”, “DO” of a Crisis Management Team

Michael Herrera

As a member of a Crisis Management Team, you are a steward of the core assets of the organization.  Core assets include, but are not limited to: people, brand image, finances, shareholder value, business operations, etc.

During a crisis, management and leadership is crucial to a successful outcome. Management is best defined as the short-term tactical aspect of dealing with an event while leadership is the long term strategic component.  We find most teams can handle the management aspect, but need help in developing the leadership component.

Additionally, in responding to an event, a Crisis Management Team must also consider the triad of  BE, KNOW and DO:

BE involves being Caring and Compassionate, displaying a high level of Character at all times and having Emotional Self-Regulation.

KNOW  involves having the right short and  long term vision, knowing our stakeholders and their expectations and lastly, understanding under what
context (e.g, natural disaster, one or many companies affected, etc.) the event has occurred.

DO  involves timely communications to our stakeholders in concert with a style of leadership that fosters team work, gains consensus & buy-in, and
has the ability to prioritize and make executive decisions in a timely manner.

A crisis management team must fulfill these core responsibilities in order for an enterprise to remain resilient through any crisis situation.

About MHA:  MHA Consulting, with its decade-long track record, is a proven leader in business continuity planning, disaster recovery planning, IT best practices and data center moves and relocations. Every day, MHA helps protect trillions of dollars of global market assets and top companies around the world rely on MHA services for the continuity of their business. For more information on how MHA can make your BCP program world class, please visit our Business Continuity service page or contact Michael Herrera at herrera@mha-it.com.

To read more about the role of a crisis management team, visit our post 10 Characteristics of a Successful Crisis Management Team.